Liberte Austin stops in to talk all things firearms industry and why she is in town..

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Liberte Austin in conversation with John Bartolo

Summary
Liberte Austin is a writer, firearms instructor, freelance blogger, advocate, and a hunting-fishing-firearms aficionado. She works with US Law Shield which provides legal defense for hunters and anglers and also works to preserve the 2nd amendment rights.
John and Liberte talk about women in the gun industry and the need for change. They talk about the Left, cancel culture, women shooters and a host of other interesting topics.


Time Stamps
1:10—John thanks the sponsors and welcomes Liberte Austin to the show.
2:37—Liberte tells John about her visit to Vegas for filming a show.
7:22—Liberte explains what US Law Shield is about.
12:01—Liberte talks about harsh physical training as a woman.
13:40—John talks about transgenders and men competing in women’s sports.
16:02—Liberte talks about how she entered the firearms industry because of a need to protect herself.
20:17—John talks about losing the gun war due to the lack of strong voices at the top and poor marketing.
25:13—John talks about the need to humanize the gun industry and create conversations. People are not able to relate to the ads that are put out by the gun industry. A quick change is necessary.
28:44—John talks about the Shot Show and how it should be opened to the general public by selling tickets. NRA and GAO add some utility as you can do retail there.
30:50—They talk about using influencers in the gun industry to open out their reach and target audience.
33:29—Liberte feels the need to stop alienating women in the gun industry.
37:32—Liberte tells us about her post-covid plans of going back to law school and her organization Defend the Badge to be launched officially. She talks about police officers getting a raw deal in many ways and how they need to be supported with training, self-protection gear etc.
42:33—John asks Liberte if she thinks a platform that speaks more to women will help the industry. She feels it will be a game changer. The NSSF, NRA, FFL need to get more involved to push women forward.
49:27—They talk about cancel culture and how the Left is encouraging it. They talk about Bill Clinton, Hunter Biden versus Donald Trump. The border crisis, the immigrant issue, false news in the media need to be checked.
58:20—John ends the show by thanking Liberte and his sponsors.


Key Quotes
33:29-- “To each woman their own. I don’t judge that there is a lot of skin in our industry. But I do feel like it can contribute to the alienation of women who don’t live their lives that way. It does make them feel intimidated to go into an industry where the women are portraying themselves that way.” Liberte Austin
44:35-- “Women have started to forge their way into the industry, and they are viable players. You are here. What you do now is on you. Someone has to step up and bring it together.” John Bartolo