James stops in to discuss xproducts and the firearsm industry.
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James Malarkey in conversation with John Bartolo
Summary
James Malarkey is the CEO and owner of XProducts, an engineering firm that develops, manufactures, and retails high performance, high-quality shooting parts and accessories for firearms, flamethrowers, and launcher systems. James and Joel—the COO of XProducts--stop to chat with John all about marketing, social media, innovation, 3D printing technology, R&D and a host of other interesting topics.
Time Stamps
0:00—Intro
2:30—James gives us a gist of how he got into the drum magazine manufacturing industry.
10:55—James talks about how he got into marketing and Joel explains how James is a natural in marketing.
16:55—Joel tells us about the new products they have—Net and line launching, and self-inflating life-rescue devices.
18:15—James talks about the role of social media in marketing, relationship building.
20:00—James explains flame throwers and the 4 different models they manufacture. They joke about burning a house down.
27:00—They talk about the lack of innovation in the gun industry and how their products are changing this scenario with 3D printing technology.
35:34—They elaborate about the R&D done by their company over the years.
38:54—James talks about the hardships he faced in his business.
39:43—They talk about their sales model of direct to consumer being successful.
41:48—Joel talks about angel investments and automation.
43:00—They talk about work culture and its importance in the long run.
47:50—James talks about Shot Show.
49:27—James asks John how he sees XProducts. John lists innovation, different approach, fun products, brand experience and the huge potential it has.
53:00—Joel reminisces about him and James going to the same school and how they complement each other with their talents.
Key Quotes
19:35-- “It’s not to say you can never bring everything in-house. You still need some outside influence. The more you create a reality show in your building, the closer you will be to the best marketing you can create.” John Bartolo
23:05-- “A lot of our content come from our customers . . . It helps us grow the brand. It also gives us ideas too.” James Malarkey
25:50-- “Social media is one part customer service and one part content creation.” John Bartolo
29:39— “The copycatting is the worst part. There is always someone who wants a piece of what you have. They come and replicate or mimic it.” James Malarkey
35:07-- “It’s the little things like a fine line between blowing the can of soda up in the barrel or it actually launching and holding together. People don’t understand the hours that are put in to figure out how to be on the right side.” Joel
46:50-- “People are bought cheap, so buy them . . . A little lunch goes a long way.” John Bartolo
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