Jeff Murray of Pulsar stops in to talk about the Thermal Technology market. I love some of the top executives in the firearms business.
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Jeff Murray in conversation with John Bartolo
Jeff Murray from Pulsar Thermal Imaging Technology has an interesting conversation with John Bartolo. They discuss the thermal technology market, the vision and mission of Pulsar, the philosophy of the company and many other topics.
1:00--John starts the show by thanking his sponsors and welcoming Jeff Murray to the show.
1:50--Jeff goes down memory lane and recounts how his journey in the line of thermal imaging began.
3:19--Jeff talks about how the price of thermal came down. Mass marketing and advanced technology played a big role.
10:05--John asks Jeff how he feels paving new ground on uncharted territory. By adding onboard recording, it helped end users share their night-hunting experiences on social media and that was a form of marketing for the company also.
16:05--Jeff talks about the law enforcement departments purchasing more thermal of late.
27:53--Jeff talks about going to the Shot Show. He gives suggestions on how to make the show better.
41:00--Jeff talks about Pulsar’s plan to start a podcast.
42:55--Jeff talks about Pulsar’s philosophy. Quality is never compromised just to get the product out faster.
54:10--Jeff talks about how thermal is poised to make it big in the industry.
59:00--John announces that he will give away a thermal gift if anyone shares and hashtags the show.
59:28--John thanks Jeff for coming on the show. He ends the show by thanking the sponsors.
39:53-- “The gear that people buy from us, a majority of them are using in their spare time, to get away from the stresses of work and life. They go to the range to shoot, to decompress, and they go hunting to get away from things. That’s where they are using our products.” Jeff Murray
40:09-- “The love and the joy of people buying outdoor equipment is because they are going to make memories with the stuff.” Jeff Murray
43:57-- “We are basically putting a computer on a weapon.” Jeff Murray