Ken Schmidt of The X Bands stops in to tell his story. Ken is a Veteran and creator of The X Bands. The X Bands began because Ken was a stay at home parent searching for a way to exercise on a regular basis.
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John Bartolo interviews Ken Schmidt
John interviews Ken Schmidt the CEO of X Bands. They talk about Ken’s military life and how he came up with the idea of starting the X Bands business. Ken reminisces about his travels in the military and the life lessons he learnt from the military.
Ken talks about having a sustainable business model and the hard work that goes into it. John and Ken talk about the boom in fitness during these Covid times. They discuss the role of social media in advertising.
John appreciates Ken’s involvement in the veteran community and the quiet and silent way that he helps them.
John thanks you for listening, and encourages you to share with your network. John requests you to leave a review in any of the platforms where the podcasts are available.
1:13—John starts the show by thanking the sponsors
1:50—John welcomes Ken Schmidt, the creator, founder, president, the CEO of X Bands.
2:27—Ken talks about how he started his career in the navy at the age of 18. He travelled all around the world for 12 years in the military. Since he was also the fitness trainer for the command, he found it difficult to pack dumbbells, kettlebells and other fitness training equipment while travelling. Hence, he started using bands with various types of attachments that could be used to exercise effectively. That’s when the business idea dawned on him.
8:45—Ken talks about being in the veteran community and the valuable lessons he has learnt from the military. About not ever giving up, not stopping until the work is done, to keep going no matter what the difficulties and to keep pushing forward consistently.
10:11—John asks Ken about the sacrifices he had to make to achieve a sustainable business model. Ken talks about how he works all day and night regularly. He didn’t have the time or the energy to hang out with friends in a bar or socialize in any way. His friends are his fellow business owners now. They are all helping each other improve their businesses by sharing information about what works best for the business.
17:13—Ken and John talk about the role of social media and influencers in advertising.
30:01—John and Ken talk about Shows and how it has evolved over time. They discuss the challenges involved in organizing a good Show.
39:19—John asks Ken if he feels that the enormous boom in fitness due to Covid is sustainable. Ken replies that he hopes that people sustain this interest in fitness as it is a healthier lifestyle.
42:40—John asks Ken how he plans to market to the Covid crowd. Ken elaborates on the workout kits they have designed to exercise at home.
44:07—John asks Ken about his relationship with the veteran community. Ken talks about being one of them and hence his need to help them.
47:23—John and Ken talk about his new product—a magnet called Gym Buddy.
50:34—Ken talks about how a lot of his profits from sales go towards the Military Muscle Foundation.
57:45—On a lighter note, Ken tells John that his studio is the ultimate man shop. John thanks Ken for coming on the show.
58:27—Ken tells everybody where they can find and reach him and the websites they can log on to.
59:21—John thanks his sponsors. He requests the audience to leave a review.
5:43— “You can’t go part-way into a business. You have to go all in, or basically just not do it at all.” Ken Schmidt
8:04-- “College doesn’t prepare people for the failure and how to deal with the failure…They hit a little road bump, and they quit.” John Bartolo
13:57— “Content is the commodity, so if you are feeding the content engine, you have the tradeable commodity.” John Bartolo
16:03-- “Once you get the road map down to build a company and have all the connections put in place, then its easier to build a second and a third company.” Ken Schmidt
39:41-- “The healthier you are, the better you eat, work out, and keep your body in good shape, the better you will be if something like Covid happens again.” Ken Schmidt
46:57-- “The biggest thing that the military teaches you is the ‘never quit attitude.’ You got to keep going, keep pushing through no matter what.” Ken Schmidt