Dustin one of the best and most respected family owned companies in the defense business stops in to discuss all things Cole Tac.
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Dustin Coleman in conversation with John Bartolo
Dustin Coleman and John Bartolo discuss the role played by the manufacturing industries in the US. Cole Tac is the company started by Dustin that creates gear for shooting enthusiasts. He gives us a clear picture about manufacturing, innovation, customisation and quality of products made in the US.
0:58--John begins the show by thanking the sponsors. He welcomes Dustin Coleman from Cole Tac to the show.
2:25--Dustin started a business of making suppressor covers for guns. He tells us about how he started manufacturing at home and how he grew in the business.
9:00--Dustin talks about how labor-intensive processes have gone to countries in Asia and China.
10:43--Dustin talks about how his company made PPE suits during the pandemic. Once the crisis was under control, imports from foriegn countries resumed and US companies manufacturing PPE suits were dropped.
13:25--John and Dustin discuss the high costs of manufacturing in the US especially in the soft goods industries.
23:25--John talks about how Covid boosted the gun industry. He feels that there is no proper guidance in this industry. They analyze a panic-buyer vs an informed customer.
28:10--They discuss the back end of social media--customer service.
30:24--Dustin talks about the most under-serviced genre in the industry, the quality of the products, and efficient designs that fit the niche.
35:00--They discuss the shortage of stock and the high prices of ammo.
37:15--They talk about the NRA, NSSF, and Shot Show. John gives many suggestions on how Shot Show can be improved.
1:04:17--They discuss the need to have a philosophical debate about firearms and the second amendment.
1:10:00--Dustin details a list of all the various products that they manufacture.
1:12:44--Dustin gives us an idea of how he plans to take his business further.
30:15-- “You have to pay it forward in some way and you have to believe that the wheel will spin round.” John Bartolo
39:14-- “Instead of going huge at the shows, we’ll take that money that we would spend there and put it into other marketing efforts that will yield way more.” Dustin Coleman
44:32-- “The number of orders that are processed via fax machines till to this day in the firearms industry, is significantly higher than any other industry. There is still a lot of old school there.” Dustin Coleman