Austin stops in ...Austin Legg is an outdoorsman and all around 2a advocate who has worked in marketing and communications in the firearms business for many years.
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Austin Legg in conversation with John Bartolo
Austin Legg is an outdoorsman and a 2nd amendment advocate. He has worked in marketing and communications in the firearms business for many years. Austin and John talk about various matters regarding the gun industry, hunting, the 2nd amendment, social media, NRA and many other interesting topics.
1:00—John starts the show by thanking the sponsors. He welcomes Austin Legg to the show.
3:01—Austin updates John on what he has been up to since he came on the show some time back.
4:40—Austin talks about the marketing he has started. He talks about consulting being his niche area.
5:42—Austin explains the ‘influencer’ concept being unoriginal when compared to having a marketing plan that have fresh and new content.
7:45—John and Austin discuss the ‘viral’ aspect of social media and the ‘disconnects’ in marketing in social media.
15:00—Austin talks about companies using social media to advertise their products and the need to keep their social media platforms updated and alive.
20:20—John asks about the biggest failure in the firearms industry that can be fixed. Austin feels that the existing customer base should be taken advantage of instead of trying to find new customers. He stresses on the need for micro influencers. John feels that loyalty programs, streaming and paywalls might work.
30:00—They discuss Dakota Meyer’s Instagram reel.
41:47—They talk about the red-flag gun laws.
45:00—Austin talks about marijuana being made legal in many states.
48:52—They discuss the 2nd amendment.
53:00—They talk about the democrats and their policies, cancel culture, woke movement, inflation.
1:03:11—They talk about hunting, taxidermy, trichinosis, camping. They share hunting stories.
1:09:14—Austin talks about his post-pandemic plans of moving away from the city.
1:11:00—They talk about the NRA.
1:15:54—Austin and John talk about the various gun companies.
1:21:53—Austin talks about the gun industry’s need to move away from the stagnation and be more innovative.
20:29— “I think the firearms industry is not taking advantage of the customer base they already have. So much attention that I see is trying to go out and find new customers.” Austin Legg
46:32— “The problem with the gun industry is we think we are getting these gun rights champions of the industry…and then they go and get into a system that is so broken and institutionalized…and we don’t go anywhere.” Austin Legg
50:50-- “We need a champion in congress who is going to stand up for those rights, I think for the most part, they talk about it as a way to appeal to the base because they know how many millions of gun owners there are out there.” Austin Legg
1:21:53-- “There are very few things right now that I see that are like true ‘innovation.’ I think that’s one of the problems. We’re kind of stagnated right now.” Austin Legg